Picture this: You place an online order for a pair of sneakers. They’re shipped overnight, arriving in a box inside a box, stuffed with plastic fillers and paperwork you didn’t ask for. It feels seamless. Fast. Easy.
But behind that perfect customer experience? A trail of carbon emissions from warehouse lights humming all night, diesel-fueled trucks crisscrossing cities, and excess packaging headed straight to a landfill.
The truth is, every customer interaction has a footprint—and today’s eco-conscious consumers are paying attention.
At BARE International, we know that delivering excellent CX and being environmentally responsible aren’t mutually exclusive. In fact, the smartest brands are showing us they go hand-in-hand.
The Hidden Emissions of CX
You don’t have to operate a manufacturing plant to leave a sizable carbon mark. CX processes—especially in retail, hospitality, logistics, and even digital services—contribute more to environmental impact than many companies realize.
They notice when brands cut waste, opt for greener shipping, or offer digital receipts instead of printing mile-long slips. They notice when companies walk the sustainability talk—and they reward it with loyalty.
How to Reduce the Carbon Footprint of Customer Experience
Here’s the good news: companies don’t have to choose between satisfying customers and saving the planet. Small, thoughtful changes in CX design can create a big difference.
Optimize Packaging and Delivery
Use recyclable, minimal packaging.
Offer slower shipping options with incentives (bonus: it’s cheaper and greener!).
Go Digital, Thoughtfully
Digital receipts, virtual try-ons, self-serve support—when done right, they reduce waste and enhance convenience.
Power Greener Customer Service
Choose data centers that run on renewable energy.
Improve first-contact resolution rates to minimize energy usage across support channels.
Make Sustainability Part of the Journey
Communicate sustainable choices during the customer journey (“Choose eco-friendly shipping!” prompts are highly effective).
Train teams to champion the company’s environmental values at every touchpoint.
At BARE International, we help brands track shifts in customer expectations—including growing demand for greener experiences—and uncover opportunities to align sustainability with service excellence.
Final Thoughts: Your CX Leaves a Legacy
Every box, every call, every click—your customer experience has an environmental story. Designing a low-carbon CX isn’t a trend. It’s the future.
Ready to uncover how your customer experience measures up?
At BARE International, we help brands discover the real impact of their service journey—and how to create experiences that delight customers and respect the planet.
Let’s build a footprint you’ll be proud of.
https://www.bareinternational.ae/wp-content/uploads/sites/10/2025/12/ESG-Blog-3-.png6281200Lekha Jambaulikarhttps://www.bareinternational.ae/wp-content/uploads/sites/10/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-12-04 11:07:412025-12-01 11:12:40The Carbon Footprint of Customer Experience: Why Every Interaction Matters
Customers today aren’t just buying products—they’re buying into values. A recent study revealed that 75% of consumers worldwide expect brands to contribute to their well-being and quality of life. forbes.com
This means ESG (Environmental, Social, and Governance) isn’t just a corporate checklist—it’s a powerful driver of customer experience (CX). At BARE International, we see firsthand how ESG-forward brands build deeper trust and loyalty.
https://www.bareinternational.ae/wp-content/uploads/sites/10/2025/12/ESG-Blog-1-.png6281200Lekha Jambaulikarhttps://www.bareinternational.ae/wp-content/uploads/sites/10/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-12-02 07:00:082025-12-01 10:55:38Why ESG Matters in Customer Experience: Building Brands for the Future
Revenue rarely disappears in a single moment. It slips away slowly, hidden inside everyday interactions that leaders never see. Long before sales drop or complaints rise, the customer experience has already started sending warnings. The challenge is that most companies are not looking in the right places to catch those signals.
By Marguerite Turner, Operations Manager at BARE International
Understanding the customer experience often requires more than data points and written observations. The most meaningful insights live in real moments: how a visitor is greeted, the energy of the space, the subtle cues that influence whether someone engages, explores, or walks away. Traditional reporting can capture the facts, but video captures the truth.
https://www.bareinternational.ae/wp-content/uploads/sites/10/2025/12/Spotlight-Series-1.png6281200Lekha Jambaulikarhttps://www.bareinternational.ae/wp-content/uploads/sites/10/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-12-01 07:13:182025-12-01 07:13:32Through the Customer’s Eyes: A New Look at Experience Evaluation
Customers today are more skeptical than ever. They want to support brands that align with their values—but they also want proof. In the age of heightened ESG (Environmental, Social, Governance) awareness, simply talking about sustainability or ethical practices isn’t enough. To build lasting trust and elevate customer experience, brands must communicate ESG initiatives with clarity, transparency, and authenticity.
https://www.bareinternational.ae/wp-content/uploads/sites/10/2025/12/ESG-Blog-2-.png6281200Lekha Jambaulikarhttps://www.bareinternational.ae/wp-content/uploads/sites/10/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-12-01 05:56:532025-12-01 11:05:20From Greenwashing to Genuine: How to Communicate Your ESG Efforts Authentically
By Pedro Venturini, Country Manager, BARE International Brazil
Many companies allocate significant budgets to attract customers but end up facing challenges at the most critical moment: the actual service and buying experience. This reality is far more common than most would imagine. Read more
https://www.bareinternational.ae/wp-content/uploads/sites/10/2025/11/PEDRO-GM.png315851Lekha Jambaulikarhttps://www.bareinternational.ae/wp-content/uploads/sites/10/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-11-21 12:05:292025-11-21 12:05:29Marketing & Communication Efficiency: Are You Ensuring the Return on Your Investment?
For decades, the traditional “happy hour” meant one thing: gathering with friends or coworkers at a familiar bar, surrounded by clinking glasses and background noise. But the way people connect over drinks is changing. Increasingly, the modern social scene is unfolding somewhere quieter, more intentional, and far more experiential: at wineries, breweries, cideries, and distilleries.
These spaces have evolved from niche destinations into cultural hubs, places where people go not just to have a drink, but to have an experience. Across the globe, the craft beverage industry is flourishing, fueled by a shared desire for authenticity, storytelling, and community.
https://www.bareinternational.ae/wp-content/uploads/sites/10/2025/11/Spotlight-Series.png6281200Lekha Jambaulikarhttps://www.bareinternational.ae/wp-content/uploads/sites/10/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-11-05 12:11:582025-11-05 12:11:58Raising a Glass to Change: How Craft Beverage Spaces Are Redefining Social Connection
In hospitality, small details create big impressions. A smile at check-in, a spotless room, or a personalized recommendation can transform a stay from “good” to “unforgettable.” But none of these outcomes are accidental – they result from careful planning, staff training, and constant monitoring of performance.
In 2025, the smarter question in CX is not whether AI will play a role, it is how humans and AI should interlock to drive business outcomes. The organizations succeeding today treat them not as opponents, but as partners.
https://www.bareinternational.ae/wp-content/uploads/sites/10/2025/10/CX-DAY.jpg296800Lekha Jambaulikarhttps://www.bareinternational.ae/wp-content/uploads/sites/10/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-10-07 11:46:052025-10-07 11:46:05CX Drives Success: Humans & AI, Together at the Wheel
At BARE International, we know that performance is not about assumptions – it’s about clarity. Companies cannot rely on intuition alone to coach their teams or to recognize excellence. Data has become the compass that guides leaders, helping them identify not only where gaps exist, but also where opportunities for growth are hidden.
The Carbon Footprint of Customer Experience: Why Every Interaction Matters
When a Smile Costs More Than You Think
Picture this: You place an online order for a pair of sneakers. They’re shipped overnight, arriving in a box inside a box, stuffed with plastic fillers and paperwork you didn’t ask for. It feels seamless. Fast. Easy.
But behind that perfect customer experience? A trail of carbon emissions from warehouse lights humming all night, diesel-fueled trucks crisscrossing cities, and excess packaging headed straight to a landfill.
The truth is, every customer interaction has a footprint—and today’s eco-conscious consumers are paying attention.
At BARE International, we know that delivering excellent CX and being environmentally responsible aren’t mutually exclusive. In fact, the smartest brands are showing us they go hand-in-hand.
The Hidden Emissions of CX
You don’t have to operate a manufacturing plant to leave a sizable carbon mark. CX processes—especially in retail, hospitality, logistics, and even digital services—contribute more to environmental impact than many companies realize.
Common carbon culprits in CX include:
The scale is massive— e-commerce shipping and returns accounted for approximately 37% of total greenhouse gas emissions generated by e-commerce in 2020.
Why Customers Care More Than Ever
Today’s customers aren’t just voting with their wallets—they’re voting with their conscience. Studies show that 85% of consumers have shifted purchasing behavior toward being more sustainable in the past five years.
They notice when brands cut waste, opt for greener shipping, or offer digital receipts instead of printing mile-long slips. They notice when companies walk the sustainability talk—and they reward it with loyalty.
How to Reduce the Carbon Footprint of Customer Experience
Here’s the good news: companies don’t have to choose between satisfying customers and saving the planet. Small, thoughtful changes in CX design can create a big difference.
At BARE International, we help brands track shifts in customer expectations—including growing demand for greener experiences—and uncover opportunities to align sustainability with service excellence.
Final Thoughts: Your CX Leaves a Legacy
Every box, every call, every click—your customer experience has an environmental story. Designing a low-carbon CX isn’t a trend. It’s the future.
Ready to uncover how your customer experience measures up?
At BARE International, we help brands discover the real impact of their service journey—and how to create experiences that delight customers and respect the planet.
Let’s build a footprint you’ll be proud of.
Why ESG Matters in Customer Experience: Building Brands for the Future
Customers today aren’t just buying products—they’re buying into values. A recent study revealed that 75% of consumers worldwide expect brands to contribute to their well-being and quality of life. forbes.com
This means ESG (Environmental, Social, and Governance) isn’t just a corporate checklist—it’s a powerful driver of customer experience (CX). At BARE International, we see firsthand how ESG-forward brands build deeper trust and loyalty.
Read more
Where CX Breaks, Revenue Leaks: Why Mystery Shopping Matters More Than Ever
Revenue rarely disappears in a single moment. It slips away slowly, hidden inside everyday interactions that leaders never see. Long before sales drop or complaints rise, the customer experience has already started sending warnings. The challenge is that most companies are not looking in the right places to catch those signals.
Read more
Through the Customer’s Eyes: A New Look at Experience Evaluation
By Marguerite Turner, Operations Manager at BARE International
Understanding the customer experience often requires more than data points and written observations. The most meaningful insights live in real moments: how a visitor is greeted, the energy of the space, the subtle cues that influence whether someone engages, explores, or walks away. Traditional reporting can capture the facts, but video captures the truth.
Read more
From Greenwashing to Genuine: How to Communicate Your ESG Efforts Authentically
Customers today are more skeptical than ever. They want to support brands that align with their values—but they also want proof. In the age of heightened ESG (Environmental, Social, Governance) awareness, simply talking about sustainability or ethical practices isn’t enough. To build lasting trust and elevate customer experience, brands must communicate ESG initiatives with clarity, transparency, and authenticity.
Read more
Marketing & Communication Efficiency: Are You Ensuring the Return on Your Investment?
By Pedro Venturini, Country Manager, BARE International Brazil
Many companies allocate significant budgets to attract customers but end up facing challenges at the most critical moment: the actual service and buying experience.
This reality is far more common than most would imagine.
Read more
Raising a Glass to Change: How Craft Beverage Spaces Are Redefining Social Connection
By Linda Amraen, ISHC, BARE International
For decades, the traditional “happy hour” meant one thing: gathering with friends or coworkers at a familiar bar, surrounded by clinking glasses and background noise. But the way people connect over drinks is changing. Increasingly, the modern social scene is unfolding somewhere quieter, more intentional, and far more experiential: at wineries, breweries, cideries, and distilleries.
These spaces have evolved from niche destinations into cultural hubs, places where people go not just to have a drink, but to have an experience. Across the globe, the craft beverage industry is flourishing, fueled by a shared desire for authenticity, storytelling, and community.
Read more
When Hospitality Feels Natural, It’s No Accident
In hospitality, small details create big impressions. A smile at check-in, a spotless room, or a personalized recommendation can transform a stay from “good” to “unforgettable.” But none of these outcomes are accidental – they result from careful planning, staff training, and constant monitoring of performance.
Read more
CX Drives Success: Humans & AI, Together at the Wheel
In 2025, the smarter question in CX is not whether AI will play a role, it is how humans and AI should interlock to drive business outcomes. The organizations succeeding today treat them not as opponents, but as partners.
Read more
Elevate Performance Without Guesswork
At BARE International, we know that performance is not about assumptions – it’s about clarity. Companies cannot rely on intuition alone to coach their teams or to recognize excellence. Data has become the compass that guides leaders, helping them identify not only where gaps exist, but also where opportunities for growth are hidden.
Read more