Strategic Competitor Analysis

Want to understand your competitors in a practical, in-depth, and strategic way? BARE helps you go beyond the surface with real data and valuable insights that drive smart decision-making.

Why Understanding Your Competitors Is Essential?

In an increasingly competitive market, knowing your competitors’ moves is no longer a bonus — it’s a strategic necessity. Understanding how they operate, which tactics they use to attract and retain customers, and where their strengths and weaknesses lie allows your business to refine its positioning, strengthen its value proposition, and anticipate trends and industry challenges. 

More than just tracking prices or promotions, competitor analysis gives you a holistic view of the competitive landscape, acting as a compass for smarter, more secure decisions driven by real market intelligence. 

What BARE Offers

BARE provides comprehensive competitor analysis solutions tailored to your business needs. Our multi-method approach uncovers competitor strengths and weaknesses through: 

• Real customer experience data 

• Reviews from public platforms 

• In-depth interviews 
• Monitoring tools and competitive intelligence systems  

We also apply mystery shopping techniques focused on competitors, allowing your business to see firsthand how other brands serve, sell to, deliver for, and (hopefully) delight their customers. With structured scripts and clearly defined objectives, this method highlights operational gaps and opportunities for differentiation. 

BARE also assembles Competitor Panels, where real consumers engage in interviews, focus groups, and virtual sessions — generating rich qualitative insights that complement quantitative data and strengthen your strategy. 

Understand how your brand is positioned against competitors and make decisions with greater confidence and clarity. 

Turn Information into Competitive Advantage 

By gaining clarity on where your brand stands in the competitive landscape, you unlock the power to act faster, smarter, and with more precision. Partner with BARE to turn information into strategic action and elevate your market presence. 

With a legacy of 38 years, BARE International is a global pioneer in customer experience research. Operating in more than 165 countries, we serve a wide range of industries with actionable insights that drive satisfaction, loyalty, and measurable results. 

Request a customized quote for your competitor analysis project with BARE.