By Linda Amraen, ISHC, BARE International For decades, the traditional “happy hour” meant one thing: gathering with friends or coworkers at a familiar bar, surrounded by clinking glasses and background noise. But the way people connect over drinks is changing. Increasingly, the modern social scene is unfolding somewhere quieter, more intentional, and far more experiential: […]
In hospitality, small details create big impressions. A smile at check-in, a spotless room, or a personalized recommendation can transform a stay from “good” to “unforgettable.” But none of these outcomes are accidental – they result from careful planning, staff training, and constant monitoring of performance.
In 2025, the smarter question in CX is not whether AI will play a role, it is how humans and AI should interlock to drive business outcomes. The organizations succeeding today treat them not as opponents, but as partners.
At BARE International, we know that performance is not about assumptions – it’s about clarity. Companies cannot rely on intuition alone to coach their teams or to recognize excellence. Data has become the compass that guides leaders, helping them identify not only where gaps exist, but also where opportunities for growth are hidden.
Many organizations invest heavily in training. But the real test is whether employees apply what they learn in the real world. In theory, training programs often look flawless. Yet gaps only appear once employees interact with customers, manage complex processes, or face dynamic environments.
Maintaining a single customer experience standard across multiple stores or franchises is one of the greatest challenges for brands. The promise of delivering the same level of service at every point of contact requires not only training but also constant monitoring – and this is where BARE comes in.
Every interaction your brand has with customers generates valuable signals: from the way employees greet them, to how efficiently they handle transactions, to how effectively they communicate product benefits. These signals often hold the key to understanding where your brand is thriving and where attention is urgently needed. But are you truly listening?
Service is more than a transaction – it’s the emotional and experiential core of your brand. Every interaction, from a seamless online purchase to a meaningful in-store conversation, shapes how customers perceive and remember you.
In a world increasingly dominated by digital interactions, the in-store visit remains a powerful and irreplaceable touchpoint.
Delivering consistent, high-quality service across locations is a challenge. You may have reports, audits or customer surveys – but is that enough to truly understand what’s happening?